Set&Seek · The Numbers

Subscribers in, revenue out

Pick how many people are paying. Everything is net of the app store commission.

20K

People with an active paid plan

Plan price

Weekly billing compounds to $34.72 per subscriber per month.

App store commission

15% under the small-business program · 30% standard.

Monthly revenue

$590K

20K subs × $35/mo − 15% store fee

Yearly run-rate

$7.08M

$590K a month, held steady for 12 months

Each subscriber brings in $30 a month after the store fee.

Revenue at subscriber milestones

Using $7.99/week, net of the 15% store fee.

Paying subscribersMonthly revenueYearly run-rate
5KLaunch$148K$1.77M
20KDoc target$590K$7.08M
50KScale$1.48M$17.71M
100KCategory leader$2.95M$35.41M