Set&Seek · The Numbers
Subscribers in, profit out
Pick how many people are paying and what it costs to run the business. Everything is net of the app store commission.
20K
People with an active paid plan
Plan price
Weekly billing compounds to $34.72 per subscriber per month.
$280K
Influencer campaigns and paid social
$45K
Servers, video-date infrastructure, support, app upkeep
App store commission
15% under the small-business program · 30% standard.
Monthly revenue
$590K
20K subs × $35/mo − 15% store fee
Monthly costs
$325K
$280K ads + $45K maintenance
Monthly profit
$265K
$3.18M a year at this run-rate
Each subscriber brings in $30 a month after the store fee. You break even at about 11K paying subscribers.
Profit at subscriber milestones
Using $7.99/week, $280K/mo ads and $45K/mo maintenance, net of the 15% store fee.
| Paying subscribers | Monthly revenue | Monthly costs | Monthly profit | Yearly profit |
|---|---|---|---|---|
| 5KLaunch | $148K | $325K | −$177K | −$2.13M |
| 20KDoc target | $590K | $325K | $265K | $3.18M |
| 50KScale | $1.48M | $325K | $1.15M | $13.81M |
| 100KCategory leader | $2.95M | $325K | $2.63M | $31.51M |